This campaign was developed and funded by Eli Lilly and Company. All About Obesity has reviewed and endorsed the campaign.
Shame. Blame. Stigma. Words that have dominated the obesity narrative for too long. The idea that weight loss is simple…that obesity is a choice.
Lilly UK has developed a campaign to shift the conversation and reframe obesity. Being shamed for your weight can significantly affect a person’s health journey, with serious implications for both physical and mental health.
We’re pleased to share this campaign and support the message that obesity is a disease, not a choice. Shame has no place in it.
